Make research go further

Filo makes UX research more actionable by standardising how it’s structured, stored, and shared. Once entered, the same insight can be contextualised in a journey map; quantified in a business case; or shared in a curated presentation. Whatever you need to start turning problems into solutions...

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Interactive journey maps

Create interactive journey maps to provide context for your insights. Drag and drop an insight from the repository onto your map and all the data that comes with it - text, images, video - will be accessible to anyone viewing the map. Password-protect and share your maps, and manage permissions remotely to keep your data secured.

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Measurable impact

Any insight in the repository can be quantified using a series of pre-defined metrics. Measure how your insights impact upon different parts of your business by visualising them within a “pirate” funnel. Add quantitative data to the funnel in order to track how your insights affect your bottom line.

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Instant presentations

Create professional presentations at the click of a button. Curate a series of insights from your repository and share these with colleagues whilst managing permissions remotely. Include text, images, and video without worrying about file sizes and formatting. Update an insight and any presentation containing it will update automatically - or you can export straight to PowerPoint and present the old-fashioned way.

Have one place to store your research data, whether it’s text, audio, or video. Filo helps you structure your work into a series of “atomic” insights - and then display these in whatever context you need to start designing solutions.

Create interactive journey maps to provide context for your insights. Drag and drop an insight from the repository onto your map and all the data that comes with it - text, images, video - will be accessible to anyone viewing the map. Password-protect and share your maps, and manage permissions remotely to keep your data secured.

Any insight in the repository can be quantified using a series of pre-defined metrics. Measure how your insights impact upon different parts of your business by visualising them within a “pirate” funnel. Add quantitative data to the funnel in order to track how your insights affect your bottom line.

Create professional presentations at the click of a button. Curate a series of insights from your repository and share these with colleagues whilst managing permissions remotely. Include text, images, and video without worrying about file sizes and formatting. Update an insight and any presentation containing it will update automatically - or you can export straight to PowerPoint and present the old-fashioned way.

What’s next for Filo?

We’re improving the repository all the time, and every update automatically enhances the data you’ve already entered. Here’s what’s coming next:
Profiles and personas
A CRM solution that’s designed around the needs of UX researchers. Anonymise research data, ensure GDPR compliance, and assign insights to specific interviewees. Keep track of who you spoke to and when, all from inside the repository.
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One tool to do it all

Data entered into Filo never needs to be cut-and-pasted into other tools. Once a finding is in the repository it can be applied to a journey map, tracked on a roadmap, or shared in a presentation - all from the same platform. Update the insight, and everything else updates automatically.
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Put stories and numbers together

Filo lets you link qualitative and quantitative datasets in order to measure the impact of your work. Every problem you find can be converted into a bottom-line cost to your company, and turned into a ready-made set of KPIs to assess your solution.

Create the ultimate ‘single source of truth’

By standardising the data you enter, Filo helps you present the right information to the right person. Aggregate impact data to provide quarterly reports; organise your problems and present them “in context” using journey maps; create presentations that can easily be shared with anyone in your organisation.

Designers and Board Members care about different insights: Filo helps make sure you’re always presenting the right perspective to the right person.

Give Filo a try

Filo is now in Open Beta, and as such it’s currently free for everyone - and it will always be free to access the data you enter and the features which are currently available. We’re releasing new features all the time, but we need your feedback to help make them work - which is why we won’t charge you to use them.
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